Museum Signage: Norwegian-American Inspired Design for Donor and Building Signage at Vesterheim

This new Vesterheim Commons building is a 7,600 sq. ft., three-story structure designed by Snøhetta, an international architecture firm with roots in Oslo, Norway. The signage design has clear inspiration, check it out.

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Hall of Fame Signage Highlights a School’s History of State Championships at Lincoln-Way High School

This unique Hall of Fame installation includes environmental graphics, signage, and a digital screen. All of this comes together to shine a light on the rich history of success and can be updated with future endeavors.

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High School Rebrand + Athletic Addition: Signage to Inspire the Future at Mason City High School

School spirit is important in this community. Solidifying their new Riverhawk brand and an athletic addition, funded by the community, is what this project is all about.

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From Tailgate to Stadium and New Signage: New Bridge at Iowa State University

Spanning a quarter mile across University Boulevard in Ames, Iowa this new open-air bridge connects the pre-game parking lots with Jack Trice Stadium. The end result gets everyone to the game quicker and safer while providing a great opportunity for branding through signage.

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Air Force Academy: From An Idea to Air Warrior Combat Memorial Signage

The Air Force Academy Class of 1971 had an idea, to share the history of air combat in the United States and to memorialize General Robin Olds. Here's how it came together.

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Signage To Honor Stars at NorthStar Foundation

Two innovative honor walls. One that honors graduates of the NorthStar program and one that honors donors to the NorthStar program.

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Athletic Signage: One For The Record Books at Farmington Central High School

Football and Track and Field records are meant to be seen, and made to be broken! Now Farmington High School can display and update the records whenever needed. See how Tom Wilcoxen and our sign team came together to get the best solution for this tricky installation.

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Kinnick Stadium: Signage Completes The Experience

An iconic stadium gets bold updates for the 2019 football season. See how signage enhances and emblazons the experience and spirit through brand signage, custom signage, wayfinding signage, donor walls, and environmental graphics.

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Burge Hall: Bringing Modern Custom Sign Design to Campus

Today's student housing is nothing like the dormitories of old. At the University of Iowa, Burge Hall is a small community tucked within the larger campus landscape. In addition to housing more than 900 residents, it also hosts a marketplace and a convenience store.

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Walk This Way: New Wayfinding Signage Guides People Through Grinnell College’s Updated Campus

Learn about the comprehensive campus update that reimagined spaces and offered an engaging environment that better defines campus and improves the wayfinding system.

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Finding Your Way at College: How Signage Helped Bradley University

Imagine your child is a senior in high school, and you’re headed to your first college tour. As you get closer to campus that excitement turns to frustration. Google maps insist “You have arrived,” but you don’t see a sign. See how collaboration with signage experts solved this problem for Bradley University.

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High School Sports: A Legacy of Champions Sign at Van Meter High School

Recognizing the legacy of teams, from all sports, that have achieved the greatest high school athletics success was the goal of this project. Van Meter Community Schools have a rich history and hope to have a fruitful future for their sporting teams. This signage project, a records board, honors those great teams. Learn more here.

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Aim High: Air Force Academy Athletics

Only a select few have what it takes to be an Air Force Academy cadet. To recruit the best of the best, the Air Force Academy athletics department wanted to overhaul the look of their football and basketball team areas.

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Signs of a Prospering Campus: Colorado University, Denver

With a goal of actively broadening enrollment, the University of Colorado Denver designed and broke ground on a new 5-story building. The branding and signage portion of this project developed as a team effort between the university and Latitude.

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Case Study: Hancher Auditorium - University of Iowa

Hancher Auditorium, the premier performing arts venue in Eastern Iowa, was destroyed in 2008 in a historic flood. The new home for this premier performing arts center opened in September 2016 with a highly efficient and sustainable design.

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Homewood-Flossmoor Community High School - Case Study

Homewood-Flossmoor Community High School is a public school in the Chicago-metro area. Back in 2014, the school decided to expand two existing buildings. Latitude came in to design, program and implement the interior signage and branding system.

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How Wayfinding Can Help Improve Campus Traffic - Iowa Central Case Study

After a major campus expansion of multiple new building projects and a complete campus re-design, ICCC's existing signage had become outdated and inefficient.

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De Paul University Signage - Case Study

Chicago's DePaul University commissioned Vasilko Architects and Associates, Inc. to design a solution that would increase brand awareness and establish consistency in its graphic identity. Vasilko Architects and Associates turned to Latitude for a partner to deliver an exterior signage solution.

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